Bob was tired of the grind when it came to writing copy and was looking for a way to help more than just one client at a time.

He found inspiration when IBM licensed all their hardware and software to their clients and used that very concept in his pwn business. Bob started licensing customized versions of the same, proven marketing campaigns to many clients instead of creating his own copy from scratch.

Since then he has licensed dozens of marketing and business systems, toys, software, and insurance products with thousands of customers using his licensing methods to enrich their own lives. Bob’s vision is to show businesses that licensing the assets they already have is often more profitable than selling their core products.



In This Episode

  • It all started with licensing a letter
  • Companies are looking for new ideas
  • Every company has an inventor relations department
  • Licensing in real time, will it work for Podcast Magazine?


Previously On Reinvention Radio

Reinventing Confessions – In this episode, tune in to hear the RR Crew chat with Lisa Cherney as she talks about getting out of our own way and finding success.