Duff Gardner is an award-winning 7-figure marketer, startup founder and Silicon Valley educated digital executive. When he took his first job, he encountered “gay bias”, a series of panic attacks ensued, and he spent a decade on a roller coaster with his business. When he woke up to drawing strength from his modern family everything changed.
Today, Duff has a diverse business that includes coaching, local business and dabbling in angel investing. When he created his first startup company, it was in and itself a huge accomplishment, because by nature he’s a wallflower. But he learned in that experience to be what he calls “Investible”.
In that experience Duff created an 8-step Offer Creation process that he uses to this day with clients in the transformation world (impact-driven entrepreneur) to shift the way they think about going from startup to impact. That process he calls “The Yes Offer” and is the foundation of his coaching program Offers that Sell Mentorship.
Duff discusses why the “Irresistible Offer” is Dead and breaks down why the idea of an Irresistible Offer has become a rabbithole, and shares the advantages of creating an 8-Step Investible Offer system instead.
Creator of The Impact Scorecard, Duff designed the transformation industry’s first “Performance Scorecard” and the 5-Key measures of impact-driven entrepreneurship.
Duff lives in Victoria BC, 10 minutes away from the ocean or the forest in his hometown.
Tune in to hear Steve, Mary and Richard chat with Duff about the Impact Scorecard, 5 key measures of impact-driven entrepreneurship and more.
In This Episode
Introducing the Impact Scorecard
It all starts with the offer
the Canuck’s and asking for the sale
The 8-Step Offer Creation Process
Skateboards, Scooters, Motorcycles, and Cars
Where does resistance come from?
Overcoming bias and the Modern Family
Seamus and Men in Kilts
Back in the start up days
Duff’s experience at New Media Summit
Previously On Reinvention Radio
Reinventing Personal Development – In this episode, tune in to hear the RR Crew chat with Bernardo Moya about how he helps empower people to be the very best that they can be.