Michele PW - Reinventing Copywriting
Michele PW (Pariza Wacek) is a copywriting and marketing expert, author, and speaker. She lives in Prescott, Arizona with her husband Paul, her border collie Nick and southern squirrel hunter Cassie. Michele holds a double major in English and Communications from the University of Wisconsin-Madison.

It was 1998 when Michele became a freelance copywriter, after working professionally since 1992 in several different jobs. She soon realized that instead of creating a business, she had created another job. It wasn’t what she wanted and she was losing her clients when she realized SHE was the one that needed to change.  She challenged herself to determine what she could do to make the changes that needed to happen. In the process, she began to build a copywriting and marketing company instead of operating as the one-woman shop she was.

It took her two years, but that dream became reality. Michele PW/Creative Concepts and Copywriting LLC became THE premier direct response copywriting and marketing company, serving entrepreneurs and small business owners around the world. Just a few of their clients: Ali Brown, Brian Tracy, John Assaraf, Lisa Sasevich and many, many more.

Michele is also a bestselling author of the “Love-Based Copywriting” books, which teach people how to write copy. She has also written two novels.

Listen to this episode to hear Michele talk with Steve and Mary about the challenges of going solo and the transformation to owning a premier marketing company sought after by some of the biggest influencers in the world.


1 – Spaghetti, Salami, and Target Bathrooms; Transgender vs Tranvestite
2 – Love-Based Copywriting Books; Long Sales Letters
3 – How Does A Speechwriter Turn Votes Around; Writing Copy For Media
4 – Keanu Reaves; Feminine vs Masculine Copywriting; Always Focus On The Consumer