Suzanne Evans - Reinventing Commitment

In 2007,  Suzanne Evans worked a day job as a secretary behind the scenes in Broadway. She took a look at her credit card statements and realized it would take her 21 years to pay off her debts at the rate she was going. So she took action. She went from secretary to a 6 million dollar company, surpassing seven figures in only 3 years.

Initially, Suzanne literally opened up shop inside Whole Foods Market. She was able to get clients (between the bananas and tomatoes), and realized that her success was dependent upon her ability to master marketing and sales, and inspiring clients through “sharing their mess”, as a pathway to getting clients and making money. She began inside a 350 square foot apartment in Manhattan and now is located in a sprawling 3,000 square foot office in Murrels Inlet, South Carolina.

Suzanne is also a NY Times Bestselling author. Her book, “The Way You Do Anything is the Way You Do Everything”,  has helped thousands of small business owners on a fast track to success. She provides support, consulting, and business development skills to the over 30,000 entrepreneurs enrolled in her wealth and business building programs, supporting many of her clients to revenues exceeding 8 million dollars.

Suzanne’s company, Suzanne Evans Coaching, has been on the Inc. 500/5000 list of fasting growing companies for 5 years straight and employs 15 full-time employees. She describes herself as the “tell-it-like-it-is”, no fluff boss of business building. She also recently launched a non-profit, Global Impact Project, that serves women worldwide in education, entrepreneurship, and equality.

TUNE IN to this episode as Suzanne chats with Steve, Mary, and Richard about how she went from being a secretary to running her own $6 Million business.



In This Episode

1 – She is 7th generation farm family and first not to farm; Your fundamental values have come from someone you saw as a mentor from a young age.; Her dad thought about everything he didn’t know and exposed her to it; Commitment is always going to win out

2 – Speakers are stymied and stuck; The bigger the business the bigger the risk; Commitment without a plan is simply self suggestion; We are obsessed with the destination and not the transportation

3 – Steps to get started making plans; Business is the hardest thing to do; Plans become useful after you first get started; How do you stay committed when life gets in the way?


Resources Mentioned

Previously On Reinvention Radio

Reinventing A Nice Guy – In this episode, Doug Sandler chats with Steve, Mary, and Richard about being a nice guy in today’s world and how the nice guys really do finish first.