Allison Maslan

Allison Maslan is the CEO of Allison Maslan International, a Global Business Mentoring Company, #1 bestselling author of Blast Off! The Surefire Success Plan to Launch Your Dreams Into Reality and was recently named “One of the Top Women Entrepreneurs Who Inspire” by Self Made Magazine.

She is the founder of 10 successful companies, most of which were started while being a single mom. Her client list includes a who’s-who of the business landscape including Ben & Jerry’s, Charlotte Russe, Supercuts and Allstate, and, as a world-renowned homeopath, she brings an unparalleled, unique “whole person approach” to her innovative business strategies and relationships.

Over the years, Allison has guided countless business owners to create high net-worth companies, multiply their income and create more passion and freedom on a daily basis… I sat down with Allison on Reinvention Radio for a very special episode, where she shared how you can replicate her success.

This interview took place LIVE on (yes, that’s a url) and attendees from across the globe joined in on the fun and even got to ask Allison their own questions…

Check out this very candid interview and be sure to tune in to Reinvention Radio LIVE! every Thursday from 12 – 2 PST by visiting

Please share your comments below and/or call the Reinvention Radio hotline at 1.844.MR BOLD 1.

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Steve: Welcome everybody to a very, very, very special edition here of Reinvention Radio, as we come live on Blab on this Tuesday. If you listen to Reinvention Radio Live, you know that we broadcast live on Thursdays from 12 until 2 Pacific. And what we like to do is we get the opportunity to get some special folks on is certainly work with their schedules and well, Allison, we know you’re a very, very, very busy person. So, thanks for taking the time to be with us today and happy to accommodate you here on a Tuesday at 12 o’clock Pacific.
Allison: That’s fantastic. Thank you.
Steve: Awesome.
Allison: I’m happy to be here.
Steve: Awesome, awesome. And thank you Michael for telling a little bird, and as you can see this is kind of the fun stuff that we do here on Blab and [laugh] it’s interesting because reality is this is still in Beta and I know you’re a big proponent of spreading your message and reaching as many people as you possibly can. And this is your first time actually participating on a Blab presentation, right? I mean this is your first time on Blab, yeah?
Allison: This is my first time to Blab.
Steve: Yay!
Allison: It’s my blabbing experience. So thank you Steve.
Steve: Yeah, awesome. I could say something there but I think just out of respect I’ll just leave that… I’ll just leave that alone. [laughs] So for those of you who don’t know you, you want to give us sort of the Allison version of who you are and what you do so I don’t completely just you know, butcher it?
Allison: Sure. So let’s see, I am a serial entrepreneur. I run a company called Allison Maslan International. We are a business coaching agency and we mentor business owners all over the world. I started in business at age 19, a few years ago, and I have built ten successful companies over the years so definitely a little Schizophrenic there, and like all entrepreneurs are. And now I feel like I do my best work, Steve, because I can give back all of the wisdom that I have gathered all the ups, all the downs, so I can share that with entrepreneurs. I have a team of coaches that work with me and we are just rocking it out there helping entrepreneurs live their dreams.
Steve: Nice, nice. And so take us back through some of those early endeavors because I mean obviously… One of my favorite expressions and perhaps you can speak to this a little bit is one of my favorite expressions and this actually comes from my partner Alex Mandossian and you know Alex right?
Allison: Yes.
Steve: Yeah, so one of the things that Alex says that I love is he says that version one is better than version none. And I love that because that’s kind of what we do as entrepreneurs is… We’re always just kind of trying to do our own whatever our version one is and at 19 years of age, that’s pretty early to start into the entrepreneurial space, so needless to say that was your version one, whatever that endeavor was. What was that first endeavor that you took on?
Allison: Well, and you have to remember back then, Steve, you didn’t have a lot of younger people starting businesses. Now it’s kind of the trend, so I think it’s fantastic because people looked at me very strangely back then. But my first business started out called Expressions by Ali and I wrote personalized poems for birthdays and anniversaries. I was a college student so I was making $25 bucks a pop. But over time, for the next several years it actually morphed into a full service Advertising and Public Relations firm right here in San Diego called the (Boralic 4:17) Group.
Steve: Interesting, so…
Allison: A little metamorphosis there so I skipped over several years but…
Steve: Yeah…
Allison: I started as a poet. So…
Steve: Interesting, and so when you look back on that endeavor, was that in your mind, was that a success? Would you have done things differently now that you’re looking back on it? I mean is that the type of business that you would actually start again today if you had the opportunity to do so? Look back on that first endeavor and kind of take us through then where your mind is at as you look back on what you did when you were so young.
Allison: Right. Well I wouldn’t change a thing. I learned so much and actually changed the course of my life because I learned from my father who was a true, true entrepreneur, and he built the largest chain of women’s clothing stores in the United States, starting off with one store in Kansas City, and so just being around him I really took on that entrepreneurial spirit. And so he used to say to me if someone asked you to do something and you feel like it’s worthwhile, even if you don’t know how to do it just say yes, and then figure out how to do it. And so that’s really how the ad agency came about, people just were I don’t need a poem but do you do brochures? Do you buy radio? Do you buy television? On and on and on and I’d go sure and walk out of their office and just go holy cow I have no idea how to do this. And I was great at building a business by flying by the seat of my pants. We grew really fast, I made a lot of money, and then because I wasn’t strategic in my planning, I didn’t have a real blue print in place, everything kind of fell apart. And especially me, I was doing everything, I had a team but I really didn’t know how to be a leader at that time. And I had a terrible car accident and it was a huge wake up call for me to just go wait a minute this is not working. I’m making money but I’m miserable and there’s got to be a better way. And so it was great learning for me… Really what set the course in building my other businesses much more strategically, but also learning marketing, running an ad agency and learning marketing in my early 20’s has helped me tremendously in every other business that I’ve run.
Steve: And so talk about that exit. What was that exit like off of that first business? Did it just – Did you just end up because of your leadership… And I mean obviously you’re still trying to figure out the whole leadership thing and how to run a business, and you were so young I mean even as things began to progress when you come right down to it even in your 20’s, you’re still really young in the scheme of things, although you did speak earlier to the fact that people are starting businesses younger and younger nowadays because of technology and being able to do so. But what was that exit? Was it a crash and burn? Were you able to sell? What happened with that first endeavor?
Allison: Well I did crash and burn. I had… I actually ran over myself with my car Steve. So it was… That can happen and I survived. So that was a huge wake up call for me. But I couldn’t just walk out. I had clients. Ben & Jerry’s was a client, Charlotte Rousse, who has many stores across the country. Super Cuts… So I couldn’t just bail and I had a partner. And so it took us probably about a year to put everything in place so that I could actually exit the business. And that was a good lesson for me too. You have to finish – follow things through. But it was a time for me to really get clear what I was passionate about, what were my values, what was I aligned with because the marketing business was great but to me it was all about money and money is important in business. Of course we need to have a profitable business, but I knew that there needed to be something more for me that was a deeper connection and more rewarding personally. So I ended up discovering homeopathy, homeopathic medicine, in my own healing back then and I ended up going back to school, becoming a homeopathic physician and then going on and building one of the largest homeopathic colleges in the country, Homeopathic Academy. So, it was going from ad exec to homeopath, I mean…
Steve: Wow.
Allison: It flipped my lid for sure.
Steve: And so for those who don’t know what that is, what homeopathic medicine is, that whole world, just kind of give us a quick overview of what that is.
Allison: Yeah, so I didn’t know what that was either at the time. I mean I grew up in Middle America. So homeopathy is a system of medicine that is natural and it’s been around for 200 years. It actually comes out of Germany. And it treats the physical, the mental and the emotional. Pretty much anything you would go to the doctor for. The homeopathic remedies have been FDA Approved since 1938 and there were many homeopathic hospitals in the United States at the turn of the century until antibiotics came on the scene. But it’s… I don’t practice anymore because we’re so busy doing these other things but for 20 years I saw clients and it’s miraculous. Because of homeopathy I have the energy to sustain the crazy lifestyle that I have right now, so…
Steve: Yeah, and among other things you like to fly around on trapeze and do your flips and stuff. Are you still doing that fun stuff?
Allison: I go every single week up to Woodland Hills. I train with a five-generation circus family. And I’ve got a lot of professional flyers there, people from Cirque Du Soleil… Next lifetime that’s what I’ll be doing fulltime.
Steve: And flyer is the term. So that’s what we call someone who is a trapeze artist. We call them flyers?
Allison: Well you say that I’m going flying. Like who doesn’t want to fly, right? So it’s really trapeze artists.
Steve: I gotcha’, interesting. And that brings up an interesting point, which is that whole sort of work-life balance. As an entrepreneur it’s really easy to get caught up in that whole just work, work, work mentality. There’s always something to do, there’s always another client to serve, there’s always… I mean there’s always something on the plate. How do you balance running your business, it’s a successful business, with actually doing things outside of the four walls of your office building?
Allison: I’m in my office right now if you can see. But, yes, that earlier business I crashed and burned like I said, and I was working night and day. My daughter was really young back then and that was it when I said… I was making money but I was driving by people that were at the beach going how do they do that? Like, I want to do that. So I made a decision early on, I just take my life back. I love my business. My business is my passion and a big part of my life. But like I was just in the mountains for the weekend. I took four days with my husband in (inaudible 12:04). I go trapezing every single week. I really take good care of myself. I do a lot of self-care and it makes me a much more focused, business owner and also one that is filled with joy and having a lot of fun. Life’s too short to be working 24/7. Even if you love what you do it is not healthy.
Steve: Yeah. And talk a little bit more about sort of the… You glossed over but I don’t want to lose sight of a pretty huge sentence there. Did you say your father started one of the largest retail chains? You said that, right?
Allison: Yes.
Steve: What was that? What did he do and how were you involved with that growing up?
Allison: So my grandfather had the first store in Kansas City, it was called Maslan’s. And they won the second store in a poker game.
Steve: [laughing]
Allison: And this is actually such a great, just to give you an example of the business acumen that I grew up with. So they go to this store that was supposed to be this failing store, a ready to wear women’s clothing store in Tulsa, Oklahoma, where I eventually was born and grew up. And what they realized that the reason that the store was failing was that she – the owner was not buying appropriately for the market. And so she wasn’t speaking directly for the market. And my father and my grandfather knew that they could make the store successful by buying clothes that the community in Oklahoma would want to buy. And so they took that and eventually it was just my father, but over 50 stores in the United States. And there were several chains, but the main ones were Stewarts and Extension One which was kind of like The Limited. But it was really the first of its kind and he was, my dad was so innovative and he wasn’t afraid of trying new things, he was a big risk taker. And so I just saw that by example was that if you want something go make it happen.
Steve: Yeah. And it’s a super tough business to make money in. It’s a very competitive market. The margins can be very thin depending on which area you decide to compete in. Did that kind of give you some insight in terms of what you wanted to do and what you didn’t want to do as an entrepreneur?
Allison: I knew I didn’t want to be in the women’s ready to wear business, which we call the Shanta business, definitely. It’s a very competitive business. I mean it changed a lot over the years. Then you have the retailers like Ross and Mervin’s come in and a lot of knock offs and things that people were doing but I learned so much about… Because I run brick and mortar stores, I coach people who have brick and mortar stores not just online businesses and I learn so much about merchandising, about marketing, about running computers even back then. We had this massive computer that probably did…
Steve: Right. The size of the office there probably, right?
Allison: Exactly… But running teams. I mean he had over a thousand employees so there’s just so much that I learned. He didn’t even really have to tell me, I just learned by being around that.
Steve: And so was there a happy ending for that endeavor? Was he able to sell and get bought by someone and kind of live happily ever after as the entrepreneur hopefully he was able to or was that another crash and burn as far as…?
Allison: Yeah, he ran the business for over 30 years. So I would say that that was truly successful. I mean we lived a nice life. When it was time for me to set on my way my dad said you’re on your own. You have to build this on your own - I’m not giving you a dime, which was the best thing that could ever happen because it made me hungry to want to be successful. Towards the end it was kind of tough. My dad lost his wife to cancer and just numerous things happened. And then as I said you had your Mervin’s and Ross and it definitely changed the industry. He was offered to buy… Limited wanted to buy from him for many, many millions of dollars and he said no because it was his whole life, you know? Imagine. And that happens a lot with entrepreneurs. They sell their business and then they buy it back because they can’t imagine someone else doing it. So my dad really did that – ran the business almost until the very end. He passed away a year ago and he was still in retail, still doing deals.
Steve: Wow.
Allison: He was incredible, he was giving me business advice - I am not kidding you, until the very end.
Steve: [laughs]
Allison: I miss him dearly.
Steve: Yeah I’m sorry for your loss there. It’s probably still. I mean you guys were probably incredibly close and yeah I get it. So talk a little bit about the DNA then. Because it sounds like being an entrepreneur is kind of in the DNA, right? I mean do you… First of all, do you feel as though you were a natural born entrepreneur and then do you think that entrepreneurs can be made or are they just simply born and you either are or you aren’t?
Allison: I was definitely born an entrepreneur. I think I came out of the womb as an entrepreneur just because that was the whole energy of my life. However, I do feel that entrepreneurs can be made. I mean, some people are definitely not meant to be entrepreneurs. It’s not easy. If it was easy everyone would do it. I work hard but I… And I work harder than I probably would if I had a job but I love it. I mean I do it for the love of doing it. In fact Walt Disney has a great quote and it’s we make money – we make movies to make money to make more movies and you have to do it for the love of what you do. And that’s really what drives me. But I’ve worked with many individuals who decided to become an entrepreneur to set their own course, to create their own lifestyle and their own structure, and they’ve been extremely successful. I think the tough part is when you come from a real strong corporate background and that’s all you’ve done, where you have a structure set for you. Someone telling you what you can do and you make this certain amount, I think it’s really hard. Definitely people can do it and I’ve coached many that have but I see that they struggle more with making that transition than somebody even just living in their car.
Steve: Yeah. Were there points in your career where you were just kind of sitting there thinking like, damn I should just go get a job. I mean it would be so much easier to just go and get a paycheck and just you know, let me just go work for somebody.
Allison: Totally. Are you kidding me? I would be at Starbucks going I wonder how hard it would be to be a barista.
Steve: [laughs]
Allison: I mean we have those moments you know? And we still have those moments today. Come on! Stuff happens all the time that you don’t expect and after being in business after so many years now, I’m really resilient. There’s not a lot that can throw me. I might – I’m sensitive, and I care, I’m passionate, but I’m like once I have my moment of 60 seconds of freak out then I go and get into solution mode going okay, what do we need to do and what can we learn from this, what system can we put in place so that this doesn’t happen again?
Steve: Yeah so those are really good questions to ask in the time of just, I mean, those challenging times. Go through those questions again. So you’re in the middle of this fire storm and it’s really hard to see anything but once you get passed just like that sh*t storm or whatever is going on there, what were the questions you asked yourself? What can we learn from this? What were the others? There were a couple of really good questions there.
Allison: Right, so… Well, first of all what went wrong? Where was the hole in the system? How could this have possibly happened? And instead of getting into blaming mode, it doesn’t work, especially if you have a team it doesn’t work. First, you do have to have people take responsibility but it’s more in a way of okay, where is the hole that we can fill with another step we missed or do we need to get another person in here to handle this, or do we need to just get rid of it all and start over? And so we look for the solution. You’re always like a detective in business looking for the solution to have it work out better next time. Hopefully you learn the lesson so that you don’t repeat that mistake again because that’s a real bummer.
Steve: I mean the definition of insanity, right? It just kind of goes back to all that. So talk to us a little bit about… And by the way guys thanks so much for joining us here. If you’re just joining us it’s a very special episode of Reinvention Radio here live on Blab with Allison Maslan so really do appreciate you tuning in. As you can see we have the chat roll going there, so if you have a question, certainly a business question as we’re Reinventing Business Wealth here with Allison Maslan please use the chat roll or as Richard just did you can use the /Q and that will pop in a question on the roll there that we both can see. So Allison, Richard did have a question. And I think he is specifically talking about what was that instance where you are referring to in terms of what went wrong? Can you speak to a specific…
Allison: Oh God no. There can be things that happen all of the time. I mean it could be a deadline, a super important deadline that was missed that… Because what happens is as your business grows. You cannot be in every single area of your business nor do you want to. If you are then you’re keeping yourself small to the point where you really have to delegate and you have to put people in charge of things. But you can’t just delegate and not inspect what you expect. So it was a situation where a task was forgotten and it was a really important one. So it could be… It could be that… I had one time where I told somebody to renew all of my GoDaddy – renew a few the domains that had come up for renewal and they got on there and renewed every single domain that I have ever purchased which I’m always buying them for five years, and it was many thousands of dollars. We could not… We tried everything to get it refunded which is a whole other story.
Steve: Yikes!
Allison: I mean we had people quitting right before a big event. I have an incredible team that I’m super proud of and we have the best time but sometimes you’re going to hire somebody that’s not a fit.
Steve: Yeah.
Allison: I was doing an interview the other day and our internet went down. So I’m on a Skype interview literally running around this office with a computer trying to find a plug to get my hotspot working and it’s just stuff.
Steve: And it brings up a couple of really interesting questions. First and foremost, how do you talk… How do you address this… I mean it’s sort of that in your business on your business conundrum that so many entrepreneurs really struggle with, right? But the question is how can you delegate when you can’t really afford to delegate? It’s that whole chicken and egg thing. And I know you work with lots and lots of entrepreneurs so, and I know this has come up endless numbers of times over the years, what do you tell them?
Allison: Well it’s actually not the chicken and egg. I totally get what you’re saying but it’s actually when you hire somebody and I’ll get to the affording to hire in a second, but when you hire someone if they’re the right person your revenue should really take a big leap. Almost – it can triple. The years that the more people I’ve hired my revenue goes up a lot more. So you have to look beyond the expense and look at the opportunity of how that’s going to support you in revenue and productivity and all of that. So I was a single mom, Steve, for 12 years and I was running lots of businesses. I didn’t have anyone supporting me. I didn’t have any financing. It wasn’t like today where you have all these investors and so forth which I’m more of a believer – just go get customers instead of borrowing all this money. So what I’d do is I’d hire someone and I’d say look, I don’t really have much money to pay you right now but I really believe in what I’m doing and if you can get behind this vision with me and just hang in there with me like for a month, 30 days, and we can get this engine going and if you can help me do it then I’m going to have the money to pay you. And so I just got people on board that really believed in the Mission and the Vision of the impact that we were making with the company and so within 30 days, if they’re the right person and they’re really on board to make it happen, they will help it grow. And I did a lot of praying, and I had some sleepless nights and all of that, but I just… I’ve been faced with big stresses in business. I mean owing hundreds of thousands of dollars for just big risks and things that I took when the money wasn’t there. Even times where I was shaking my purse up and down to try to get some change out for a cup of coffee. I always knew that it would work out, it would always come around, that we would… If you’re passionate enough and you just keep telling enough people about what you’re doing that it’s just going to be successful. And it always has come around. Even if you would have looked at it on paper you would have gone how is this going to work out? But it always, always does.
Steve: And so Shannon actually has a question that is kind of dancing in space the here and it is what do you look for in quality team members?
Allison: Well we’re hiring four people now so it’s definitely in my headspace. Well of course you want the skillset for whatever the role is. I mean if it’s bookkeeping they need to know bookkeeping. They need to have a good reputation and all of those things. But really what I’m looking for first and foremost is attitude. Passion, excitement, enthusiasm, they’re a team player… That’s number one because even if they don’t have all of the skill I’ll pay for education. I want the right person that I know is hungry, that wants to contribute, that really believes in what we’re doing. That’s really key for me.
Steve: And so talk then about the other side of the equation there, which is how do you know when it’s time to cut the rope with somebody?
Allison: There is a saying and it’s called hire slowly, fire fast. And I know that sounds really cold but the truth is if it’s time to let somebody go, they’re not feeling like it’s a fit either. And it’s kind of like pulling off the Band-Aid when you’re ending a relationship, you can let it drag on but you’re really keeping that person from finding their own joy. And so it’s the toughest thing I think in business and my dad used to tell me that as well that it was his least favorite thing to do. But he gave me really good advice towards the end of his life because it was one thing I talked to him about. I said, people have a hard time finding the right people. And he said they’re out there. You just have to have patience and train them well, which is true. But if you go through all of that and it is just not a fit, don’t wait months on months on end because it’s costing your company probably six to tens times the salary that you’re paying to have the wrong person and it’s bringing the morale down of the rest of the company. I’m sure you’ve experienced before, if you’ve let someone go and it had been kind of toxic and then you find out afterwards that it was way worse than you even knew. We had a situation, I had to let someone go and I found out some of my key people were about to quit because this person was causing them so much unhappiness really. So you just have to really stay in tune with what’s going on and if you’re not getting the performance and you’ve really given them the training and it’s not a fit then you just need to let them go.
Steve: Yes it’s time to cut that rope. Exactly. Wow, really good advice there. And one of the things that I have found over the years is that you can actually leverage capital in a way to quickly build a business, and then of course there’s the double edge sword there that now you’re going to owe people money that you’ve got to pay back so it puts another level of pressure on running a business. But under what circumstances would you recommend people raise capital, if any?
Allison: Well in all of my businesses only one time did I need to do that, so that’s nine times I did not. I’m really more of a fan of go out and get customers. You can grow a business very fast that way. I think that people often feel like that you have to do that but you have to remember that if you have investors often times they own a percentage of your company and that you do have to pay them, and interest, and they have often times decision making power. You think you’re running your business but you’re really – you’re answering to other people that can make those decisions for you. But if you’re buying products overseas and you’ve got big expenses with ship import/export, or you’re in a situation that you’ve got to bring on a hundred employees stat, well yeah it’s a little harder to move that fast. But in general even with Steve Jobs in the beginning he didn’t get a bunch of financing. He went out and sold a bunch of computers.
Steve: I believe it was Sergey Brin that said that sales solves all problems. At least as far as business is concerned anyway [laughs].
Allison: It does and in so many ways because number one, if you really believe that your product and service is the best then you’re going to want to get it into everybody’s hands. And so if you’re not selling nobody’s benefitting from your genius, number one. But if the cash is coming in it definitely helps. The team is in a better morale, the CEO is in a better morale and sleeping better and all of those things. I think you’ve got to focus on revenue everyday. You really have to be open for business everyday and I think this is – or I know that this is one area of a big short fall of a lot of entrepreneurs is they get into the making of the product, the dream of it, but you’ve really got to focus on driving revenue everyday.
Steve: And so when you look at the people that… Because you do a lot of events, right? And so… Actually you have an event coming up don’t you? When’s you’re next event?
Allison: I do… January 22nd to the 24th in San Diego. It’s the Blast-off Business Breakthrough. It’s the fifth year of hosting this event and we’ve got just about 500 business owners flying in, as we are going to help them build their blueprint for the entire year of 2016, so…
Steve: Wow, that’s incredible. And just so let’s find out, where do people go to find out about that event specifically?
Allison: Well you just go to And Steve, I’m going to give everybody that’s listening to this today a little secret that no one knows about is a Promo Code for $200 off.
Steve: Awesome.
Allison: Yea and Promo Code is Success. So…
Steve: And appropriately so [laughs]
Allison: Yeah, so
Steve: Okay. Awesome. That’s great. So talk to me a little bit about the types of people that you work with because you’ve worked with people that are really just sort of in the embryotic stages of just trying to figure stuff out and then people who have businesses that really just want to keep growing. What… Ideally, if you could draw up your ideal client, whatever that sort of sweet spot is for you, where is that person right now and what do they come to you for?
Allison: So we tend to work with business owners, people that have a business, although my event and some of our products really do help start-ups to figure out the what and how to monetize it. But our sweet spot is working with business owners that have been in business for a few years. They do get what it takes to be an entrepreneur and we really help them put that whole strategic plan together and then hold their hand basically and walk them through all levels of business from the revenue streams, to the marketing, to the sales, to hiring, and the money side, all of that. And we have business owners that we work with year, they just keep coming back year after year. I have a mastermind called The Pinnacle and we’re in our 6th year and we have over a hundred business owners from all over the world in that program that… And then we have a team of coaches that are my team. They’re incredible and we all work together. It’s amazing. It’s so rewarding, I’m sure as you know to see when people have a dream and see it to materialize. I have one of my clients who is a designer and he makes these very unique products that go on walls for high-end designers and he has just been asked to help design the set for Oprah’s show.
Steve: Wow.
Allison: So, just so many things like that it’s… It’s so far beyond the money for me. It’s really seeing all of the blood sweat and tears turn into this beautiful realization.
Steve: Yeah and so it’s almost 2016, I mean we’re here at the beginning part of December. But we’re really getting close and just, it’s like right there, January 1st is like right around the corner. What are some of the things that folks should be thinking about in order to just set themselves up for just an amazing 2016?
Allison: So I think that often times what happens is we just run and set goals for the next year and we don’t look back at the year and really analyze everything that you did and what really worked and what didn’t? And I don’t mean just how many clients did you get and how much money that you made, I mean you have to really look at that to set your benchmarks for next year but also look at the projects that you did, the marketing campaigns, and look at the numbers, really do the analysis… As a business owner if you are working with your team members, really look at each of their roles and see how productive were they, how responsive were they, so that you can then make the right decisions moving forward. I mean, what were the activities that you loved the most? If you’re working in your business and it feels like a job then you’ve got some real changes to make because you’re business should lift you up and excite you. So how can you shift into that position in 2016 and what can you delegate or automate so that you can really focus on the Vision of the company and being that brand and being out there and building those key relationships. So once you analyze all of those things then you can begin your planning for 2016. Or you could just come to my event, Blast Off, and we’ll help you do that. But I think look back first, find out what didn’t work, what did work, and then make those tweaks moving forward.
Steve: So what… As you look back on the last year then, what has been the one thing that you’ve really enjoyed most and what is the one thing that if you had your druthers you just absolutely, positively would not be doing that again in 2016?
Allison: Sure. I’m constantly asking myself that question. I probably ask myself that question every week Steve because new things come in all the time. And one of the things I love is that every day is different in this business. We coach business owners in every industry that you could possibly imagine. So it’s not just like we’re coaching Realtors or financial people. So you have to really stay on your toes and that’s… I love that – I love that diversity. But I’m always thinking of how can I take this off my plate? How can I take this off my plate which can elevate me more into the role of running this company? And so I think that one of the things that came up for me because I travel a lot and I speak, especially when I’m on the road promoting the event, Blast Off, that’s coming up, and after the sixth city in a row and my flight got cancelled in Phoenix and I hadn’t slept for many hours I called my COO and said this isn’t working for me anymore. No, I don’t want to be on the road as much as I have been. And we’re doing so many other things now like this is where we can really reach people, that I’m not needing to hop on an airplane. I like to see my husband every once in a while. I do love to speak and I do love to travel but it’s been quite a heavy pace there. So that is a change for me in 2016 that I will be cutting back on that.
Steve: It’s interesting, right? Because there are a lot of people who want to do events and you’ve been doing these events for quite some time. And there’s a lot of brain damage that goes into creating an event that has more than you and your mom and your sister and your brother there. It’s a lot of work to get others, especially those who don’t know you, to decide to come to wherever you are and to stay in a hotel and really just invest that time with you. So for those who are thinking about doing events… I mean 500 people, and I know you’ve done this now for years and I know you’ve always had hundreds of people there at these events. What are some of the strategies around filling events that you can share?
Allison: First of all, speaking is one of the ways, speaking at other people’s events. And let me just say I actually really do love that and one of my favorite things is meeting entrepreneurs in person. There’s nothing like the face-to-face. With all the technology we have, the relationship just goes so much further, so much faster when you’re in person so I would say one of the things to do is just… People are always looking for speakers at their group meetings or their conferences and things like that and that’s really one of the best ways to become recognized. And just to educate, educate, educate. And then we’re constantly searching online for different events and things to participate. I actually have someone on my team that that is all they do. But we do webinars, we do live casts almost every single month. We’re constantly giving out a lot of content. So I’ve had people on my list for years and years that have been learning all of these business strategies. Many people just continue to come to the event over and over. We do Facebook ads, we do a lot on YouTube. We sponsor other events as well and so… I had you on my show in fact. Gosh, how many years ago was that? That was like…
Steve: Five…
Allison: Yeah ancient times, you know?
Steve: [laughs] Yeah that was great. And so as you look at 2016, what’s got you most excited as you look forward?
Allison: Well, let’s see. We are… Our team is probably the most exciting for me because our clients are doing so well. I mean, they’re tripling and quadrupling their revenue. So I invest an incredible amount of time in training my team. They’re incredible business owners in their own right but we get together every single week. I have four coaches on my team and we go through every client and we really give them the best support. So that’s what I’m most jazzed about. I just really love the relationship with our clients. But we have a live cast show that we’re doing and it will be every single week in 2016. I’m super excited about that.
Steve: Nice.
Allison: In our own studio that we have built and I’ve invested in all the latest camera this and that and have a team. So that’s a ton of fun and we’re… I’ve got a couple other businesses that we’re launching in 2016 later in the year and so they’ll be some news on that as well.
Steve: Fun, fun. So as you look back on your entrepreneur endeavors, you look back on this career of yours, what are some of the regrets? Any one particular regret that really comes to mind?
Allison: Not in business, probably relationships Steve, but that’s a whole other episode.
Steve: [laughs]
Allison: I mean sure. When you make mistakes you wish you had done it differently but when I look back at it it’s really what’s made me stronger and wiser and I embrace the failures because that’s how I have grown. I would say that you have to be relentless as a business owner and you just cannot back down. And I think that’s the human spirit. That’s what keeps me growing and evolving as a human being. So if it was just like fairy tale all the time I probably would get bored. I actually really like the challenge.
Steve: And as we look to wrap here, and if anybody has any questions that they wanna’ drop in the chat there you can do the /Q here on Blab or just drop in the chat roll there. But, what’s that one piece of business advice that you got over the years that just kind of rings like someone just said it to you yesterday? What’s that best piece of business advice that you’ve ever received?
Allison: Well earlier on I had a lot of people telling me that I was crazy and that I would fail and that what I was doing would never work. And lucky for me I’m just super stubborn and that just… I dug my heels in more. But what I told myself back then, the advice that I had received and that what I tell business owners is Steve is that you just put your head towards that dream and you walk towards it every single day. And you don’t let anyone tell you it can’t be done.
Steve: Yeah. That’s awesome. I mean I had another question but I think in the scheme of things that’s probably about as good a note that we could possibly end on. If people want to find out more information about you where’s the best place they can go?
Allison: Just go to my website which is and you can actually email us directly at
Steve: Awesome and again it’s and you can use the Promo Code of Success and get 200 bucks off that. And I know that’s an amazing event and hundreds of entrepreneurs from around the world come in for that to San Diego. And that’s January, what are the dates again one more time please?
Allison: 22nd to the 24th.
Steve: 22nd thru the 24th.
Allison: Yea kick off the New Year.
Steve: Awesome. Awesome. Alright, any parting wisdom for our parting entrepreneurs or aspiring entrepreneurs who want to reinvent business wealth?
Allison: Yes I have a really good one. It is this – make decisions from where you’re going not from where you’re at. So get clear in your mind where you want to be, close your eyes, get that real clear Vision and then think bigger than you could ever imagine, like triple that. Then if you were there right now what decisions would you make for your marketing, your hiring…? Who are the people that you would surround yourself with, then begin making decisions and actions from that place. Don’t worry about how it’s going to come together because it just will and make decisions from where you’re going not from where you’re at.
Steve: Awesome. Alright, well Allison it’s always an honor and a pleasure to talk to you. And really appreciate you taking the time to be here on this very special episode of Reinvention Radio. And again just keep up the amazing work. I know you’re an inspiration to me and to many. So just keep that up and we’ll talk really, really soon.
Allison: Alright thank you. Bye everybody.

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