Jay Baer - Reinventing Uncertainty

Jay Baer was born in Lincoln, Nebraska and grew up in Lake Havasu City, Arizona. Attending college as a Flinn Scholar, which is a prestigious, merit-based scholarship awarded to 20 Arizona high school students each year. He graduated Magna Cum Laude and Phi Beta Kappa from the University of Arizona in 1991, majoring in political science, with a minor in communications.

Jay has been a political campaign manager, a political consultant, a government spokesman, then a corporate marketing exec.  When his best friend got brain cancer, he quit his job the next morning to start his own company. 

In 2000, when John McCain ran for president, Jay managed his email campaign and built his campaign website. In 2008, Jay founded Convince & Convert – his fifth multi-million dollar venture. He has advised more than 700 brands since getting started in online marketing in 1993.  Some clients include Cabela’s, Catarpillar, Infusionsoft, Cisco, Dow, Walmart, Petco, Billabong, Columbia Sportswear, BestBuy, to name just a few. 

Jay is also the New York Times best-selling author of five books, including Hug Your Haters, Youtility, and The NOW Revolution.  He is considered the most retweeted person in the world among digital marketers, the second-most influential person in content marketing, and a certified BBQ judge.

TUNE IN to this episode to hear Jay talk with Steve and Mary about how to dimentionalize fear and embrace uncertainty.


In This Episode

1 – He’s Built 5 Multi Million Dollar Companies and Written 5 Bestselling Books; Tequila Connoisseur; Do The Opposite Of Steve; We’re Using A 1995 Playbook for 2016 Problems
2 – Customer Service With The Airlines; Customer Service Done Well Is Marketing; Answer Every Channel, Every Time; Customer Service Is A Spectator Sport
3 – Dimensionalizing Fear & Uncertainty; What Am I Actually Scared Of? Any Time You’re Stuck Write Out Your Fears; What Has Jay Excited Right Now

Resources Mentioned

Previously On Reinvention Radio

Reinventing Difficult People – In this episode hear Dr. Shaler talk with Steve and Mary about the HijackalTM trap and how best to respond to difficult people who hijack relationships for their own purposes.