Michael Gerber - Reinventing The E-Myth

Dubbed by Inc. Magazine “the World’s #1 Small Business Guru”, Michael E. Gerber and his company has coached and mentored tens of thousands of clients over the past 40 years.

Michael is author of the New York Times bestseller, The E-Myth: Why Most Businesses Don’t Work and What to Do About It, over 25 years ago, followed by The E-Myth Revisited in 2004. The E-Myth (“Entrepreneurial Myth”) is the mistaken belief that most businesses are started by people with tangible business skills, when in fact most are started by “technicians” who know nothing about running a business. Hence most fail.

Michael has authored 14 subsequent industry-specific E-Myth Vertical books, which are co-authored by industry experts. Specifically written for attorneys, accountants, optometrists, chiropractors, landscape contractors, financial advisors, architects, real estate brokerages, insurance stores, dentists, nutritionists, bookkeepers, veterinarians, real estate investors and soon will release one for HVAC contractors.

Michael’s latest mission is to empower millions of new entrepreneurs around the world with the creation of the one-of-a-kind entrepreneurial incubator called “The Dreaming Room: Design, Build, Launch & Grow™. It is now available in the United States, Canada, United Kingdom, Japan, Australia and New Zealand and will be sponsored soon in cities not only in the United States, but all around the world as well. His belief is that evolving entrepreneurs within will discover the means to create a new company, or transform an old one, while going on to work ON his or her business and life, rather than just IN it.

His latest book on entrepreneurship, Awakening the Entrepreneur Within: How Ordinary People Can Create Extraordinary Companies, is inspired by his experiences with entrepreneurs in his Dreaming Room™ events.

TUNE IN to this episode to hear Michael chat with Steve and Mary about the E-Myth and working ON your business rather than IN your business.


In This Episode

1 – I Don’t Do Rap; Big J For 80th Birthday; Over 5 Million Copies Sold; What Did Steve Jobs Do Different Than Others?
2 – Michael’s Thoughts On Internet Marketing; The Government Will Not Let You Be; Technicians Having An Entrepreneurial Seizure; Every Company Must Start Anew
3 – Dream – Vision – Purpose – Mission; What Are The Results I Want To Produce In The World?; Inventing The McDonald’s Of Small Business Consulting

Resources Mentioned

Previously On Reinvention Radio

Reinventing The Go-Giver – In this episode Bob Burg talks with Steve and Mary about putting other people’s interests first, how to get endless referrals and how to turn adversaries into allies.