Martin Lindstrom - Reinventing Small Data


It’s all Lego’s fault. As a child, Martin Lindstrom built his own Lego bed and slept in it. He fashioned the family garden into his own Legoland, resulting in a public attraction that garnered him a spot on Lego’s advisory board while he was still a child. This started Martin’s journey into branding, marketing and entrepreneurship.

Today, Martin is one of the world’s leading branding experts, he was named one of TIME magazine’s “World’s 100 Most Influential People” and is the author of several New York Times and Wall Street Journal best-selling books, including his most recent, Small Data (St. Martin’s Press, 2016), Buyology (Doubleday, New York, 2008), and Brandwashed (Crown, New York, 2011). His books have been translated into more than 50 languages.

He is the trusted advisor to numerous Fortune 100 companies, including McDonald’s Corporation, PepsiCo, American Express, Microsoft, Nestlé, The Walt Disney Company and GlaxoSmithKline, to name just a few.

Martin conducted a study of the human psyche and the subconscious mind and how it plays a major role in deciding what the buyer will buy in which he studied the behavior of 2,000 humans for three years. Due to his groundbreaking work, he is often featured in The Wall Street Journal, The New York Times, Bloomberg BusinessWeek,The Washington Post, USA Today, The Economist, Harvard Business Review, The Independent, The Guardian and Der Spiegel and regularly appears on ABC, CNN, CBS, FOX and the BBC.

TUNE IN to hear Martin chat with Steve and Mary about his early start as an entrepreneur, his experiences, and why it’s the consumer who can tell you what your brand needs to do innovate, grow and deliver in your market.

In This Episode

1 – Started An Ad Agency At The Age Of 12; How Do you Define Happiness; Why Donald Trump Is Doing So Well
2 – Top 100 Most Influential People; Combing Two Ordinary Things In A New Way; Reinvent Yourself All The Time
3 – Toothbrushes And Sexual Activity; Emotional DNA; The Legos Story; 3 Branding Tips For Politicians

Resources Mentioned

Previously On Reinvention Radio

Reinventing Engagement – In this episode hear Danny Iny talk with Steve and Mary about his life, story and how he helps businesses, small and large, build engagement and success for themselves.