When Mark Ramsey created the first audio future festival, hivio, in 2013, it debuted with more video impressions and social engagement than all audio industry events of that year combined.
Mark’s media experience includes consulting and projects for companies that include Apple, iHeartMedia (Clear Channel), Pandora, CBS, Bonneville, Sirius XM, U-T San Diego, EA Sports and more. He is a Research Fellow with Coburn Ventures and serves on the board of Broadcast Film Critics Association, who are the producers of the Critics’ Choice Movie Awards and Critics’ Choice Television Awards. He’s appeared on MSNBC, VH1 and E!
Mark is the best-selling author of Making Waves: Radio on the Verge and Fresh Air: Marketing Gurus on Radio. He’s interviewed some of the most prominent names in marketing and branding, including Seth Godin, Guy Kawasaki, Larry Kramer, Tom Asacker, Peter Guber, Alan Webber, Bob Garfield, Gary Vaynerchuk, Adam Carolla, Kevin Smith, and Ricky Gervai, to name a few.
In 2014, Mark, together with Tom Asacker, launched the Media Unplugged podcast. In each episode, they dissect what’s happening in the media and break it down so we can understand what’s really happening beneath all the hype and fury.
TUNE IN to this episode to as Mark chats with with Steve, Mary and Richard about branding your message to maximize your strategic impact.
In This Episode
1 – Who Is Mark Ramsey?; Push vs Pull Media; Is Podcasting Here To Stay?; You’ve Got 20 Minutes To Capture A Listener’s Attention; You’ve Got To Be In Tune In A World Of Choice2 – Audio Trends Broadcasters Are Missing; Audio Doesn’t Share Easily; Content Is The Common Denominator; Scripted vs Unscripted Shows3 – Walking Through The Walls Of Heaven At WSRadio; Your Car Becomes The Living Room With Autonomous Cars; What Is A Car When It Drives Itself?; It’s Not A Silo, It’s A Tapestry; The Right Strategy For Starting A Podcast