Josh Turner - Reinventing LinkedIn for Business

Until 2009, Josh Turner was the CFO of a construction company that was doing amazing things.  They grew from $5mm to $23mm in just a few years. Then the bottom dropped out and they were forced to shut their doors. He had to figure something out – what did he want to do now?  He started working as an outsourced CFO, but that wasn’t really his passion, so he started dabbling with a few different business ideas, eventually hitting on LinkedSelling… and reinvented himself as a leading expert at helping businesses leverage LinkedIn to get clients.

Josh wrote the Wall Street Journal bestseller, Connect: The Secret LinkedIn Playbook To Generate Leads, Build Relationships, And Dramatically Increase Your Sales, as well as How to Create a Step-by-Step LinkedIn Marketing Strategy for Your Business, and his most recent, Booked: The digital marketing and social media appointment setting system for anyone looking for a steady stream of leads, appointments, and new clients. , 

Founder & CEO of LinkedSelling, a marketing coaching, consulting & training firm that was recently named #252 on the Inc 5000, Josh is widely considered a worldwide leading authority in using LinkedIn and Facebook to generate leads, appointments, and clients.  Their team of over 33 employees represents clients (like Neil Patel and Microsoft, to name a couple) in the US, Canada, UK, Asia, and Australia, in a wide variety of industries.

Josh is also the creator of Linked University and The Appointment Generator, training and coaching programs, which have together served over 12,000 entrepreneurs. He is a soon-to-be dad, living in St. Louis with his longtime partner Jess and their dog Oscar (aka Buddy).

TUNE IN to this episode as Josh chats with Steve, Mary and Richard about designing and managing lead generation campaigns that leverage LinkedIn.



In This Episode

1 – He joined LinkedIn in 2006; Reinvented once and plans to keep doing it; The company folded — what do I do now?

2 – He used LinkedIn to build connections; Why you should be on LinkedIn; Tips for a good profile; How to play the long game and build relationships

3 – Is LinkedIn a prospecting tool or a conversion tool?; Do you let your personality out on LinkedIn?; Treat it like a networking event; You have to put in the time


Resources Mentioned

Previously On Reinvention Radio

Reinventing Parenting 2.0 – In this episode, Mama Marlaine Cover chats with Steve, Mary and Richard Parenting 2.0 and promoting a more proactive educational process for life skills.