Brant Cooper is the New York Times bestselling author of The Lean Entrepreneur,and the popular The Entrepreneur’s Guide to The Lean Brand. He is a sought after keynote speaker, startup advisor and corporate mentor.
Most of us believe entrepreneurial visionaries are born, not made. Our media glorifies business outliers like Bezos, Branson, Gates, and Jobs as heroes with X-ray vision who can look to the future, imagine a fully formed product or experience and then simply “make” the vision real.
Lean Startup is about exposing assumptions around new ideas and rapid experimentation. But how do we actually apply the principles throughout the lifecycle of a new idea?
Tune in to find out how can organizations discover and implement innovative tactics without adversely affecting their core business. And, discover new ways to interact with customers, run purpose-built experiments and leverage your company’s powerful to help your organization move the needle.
1 – Travel Tips – Avoid These Seats2 – The Lean Entrepreneur; Napkin Ideas Makes Millions3 – Listen To Your Customers; Focus On Smaller Markets And Solve Problems; Innovation4 – Learn Before Execution; Planning vs Doing