Giovanni Marsico

How cool would it be to create super heroes for a living?

Well that’s exactly what our guest Giovanni Marsico does. Giovanni is the author of The Gifted Entrepreneur and the founder of Archangel Academy – a community of big-hearted entrepreneurs and superheroes who are making the world a better place through purpose-driven entrepreneurship and philanthropy.  

His online private community, Archangel Club, gifts forward 50% of its revenues to create positive impact in the world. Nice! 

Tune in to learn how you can create a successful business based on your Gifts, wisdom, expertise, passions, purpose, heart, and what you love… and earning a fortune through making an even bigger impact.

 

1 – Landlines In hotels; Come Into The US With No Visa
2 – What SuperHero Would You Be? Create The Event You Want To Attend
3 – Archangel Live Event; Can You Do Good And Do Well?
4 – He Wrote His Own Obituary; Touch A Billion Lives
Read Full Transcript

All information and content contained in this document is the property of Bold II, LLC. The content is protected by copyright laws, trademark and design rights. Any unauthorized use of the content will be considered in violation of Bold’s intellectual property rights. Unless otherwise stated in this document, Bold and its suppliers reserve all tacit and direct rights to patents, trademarks, copyrights or confidential information relating to the content. Unless otherwise stated in this document, no content may be copied, distributed, published or used in any way, in whole or in part, without prior written consent from Bold. You may not give permission to, reverse engineer, decompile, disassemble or create derivative works with respect to the content.

Steve: It will be interesting, huh? We’re going to do this for the first time. Alright, so here’s what we’re doing. We are doing this in three different locations, so this ought to be fun, exciting. That’s the beauty of technology. What’s up, Mary Goulet?
Mary: Hey.
Steve: You can hear me, correct?
Mary: I can and it’s so funny because we can’t make this work when we’re all in the same room. [Laugh] How are we going to do this, Rich?
Rich: Oh, it’s going to be just fine.
Steve: So, for those who are listening to the podcast you obviously have no clue what the hell that we’re talking about, so let me kind of bring you in just a little bit of a scoop here. So, I’m actually in Northern California today and I’m calling in on our own line here live to the radio station as though I’m a guest, but I’m the host, so how about them things! And Rich Otey and Mary Goulet are in the studio there in San Diego. And we’re broadcasting live on Blab.
Mary: Yeah, that’s awesome! Radio, Blab and different locations.
Steve: I know, right? Oh, man, that’s funny. Awesome. So, geez, we’ve got a really interesting show today and I’ve been looking forward to this one all week. But, Mary and Rich, what’s going on in the good old land of Southern California right about now?
Rich: Ready for some rain. There’s going to be…
Mary: A little foggy this morning, but it’s supposed to rain tonight and we’ll see if it does. And what’s going on – anything we can make up, Rich?
Rich: There’s all kinds of good stuff going on. What do you want to talk about, Steve?
Steve: No, man, it’s all good. Too many things going on and obviously you know me I’ve got no shortage of things to talk about. I just think it’s crazy funny here that we’re on Blab, I’m on an actual landline, which by the way I didn’t even know that they still made landlines, but when you’re in a hotel… Basically all of the landlines in the world – the only landlines that are left in the world other than evidently except Greene’s house, all the other landlines are at hotels. So, if you ever need to do anything where people are like no no no, don’t call in on a cell, we actually need you to be on a landline, go to a hotel.
Mary: That’s awesome.
Steve: So, that’s where we’re at here. Really interesting week, and we’re going to have a hell of a show here today with Giovanni coming on, Giovanni Marsico, the man himself from Archangel and Archangel Academy, Archangel Club and all that good stuff, so very much looking forward to having him on here and for joining Blab and for joining us live do appreciate that (inaudible 2:51). I know Rich you’re running things on the board, so awesome there’s my name, and Rich Otey and Mary Goulet in San Diego and [static] and I venture you guys have been following what’s going on in the [static] world there of (sort of 3:16) knee jerk reaction to all of this automatic weapons and [static] and whatnot and it [static] to me that it’s [static] Presidential address about what took place in San Bernardo, not terribly far from where we are in San Diego. Did you guys see that?
Rich: I just saw the tail end of it. I didn’t get to see the whole thing. I’m going for the replay.
Steve: Mary, you don’t know anymore, so you probably have no idea what I’m talking about. Do you know who the President is at this point?
Mary: Oh, my Gosh! You’re terrible even remotely because you aren’t right in the studio.
Steve: But here’s the good thing. When I’m remote it’s much easier… When I’m in the studio you could just pod me down. When I’m like in a remote location, you can literally just hang up.
Mary: Yes. And I can still pod you down and you’d be talking to yourself and you wouldn’t even know it and we would care none.
Steve: Well, that’s true. And our lovely producer, Kelly, is saying that my voice is breaking up and I’m not…
Mary: It’s good now.
Steve: …so I can’t… If I was sad about things then I could definitely say that my voice is breaking up. But hopefully we’re figuring all that out here as we get through the technology side of things. But one of the things that I did want to talk about is – did you know that to this day for whatever reason I can’t figure this out for the life of me but to this day you know they are still letting people come into our country without Visas. Did you guys know that?
Mary: No. I thought they had to do this vetting process for like almost a year. Or do they get a temporary?
Steve: I don’t know. Because what I know is that in the Presidential Address he talked about having the need to make sure that people don’t enter our country without Visas which threw me for a huge loop because I honestly thought that you couldn’t come here unless you had a Visa and certainly if you have a Visa they should be able to somehow keep tabs on where you are and where you’re staying because don’t you have to check in, like literally – don’t you have to check in when you have a Visa and if you don’t check in at a specific period of time or whatever then they can find… Do you guys know anything about that? Because when the President said that we’ve got to cut down on letting people in without Visas, I was kind of stunned that that was even a possibility.
Rich: Yeah, it sounds like it’s easier to get into other countries than it is to get into the U.S. now.
Steve: Well, it should be. I mean it should be easier to get into other countries…
Rich: Harder, sorry.
Mary: Harder.
Steve: …yeah. That’s the thing, and that’s a lot of what people are talking about is like, why on earth is this even a discussion, which really kind of bugs me. Because at the end of the day here… And people get mad at Trump, they have their opinions about the wall, they have their opinions about the Syrian immigrants. Basically, I guess, he came on and just said, look, there’s no way on God’s green earth that we’re going to let all of the Syrians in off the boats into our country unless they go through a huge vetting process or whatever it might be. And, is that – why is he getting so much flack for that? I guess I just don’t understand what the problem is. Why on earth would he be getting so much flack for saying that if these people are…? Well, let’s just say that they’re just coming here not illegally because they’re obviously having to stop somewhere, but what is the problem with saying that we want to vet these guys before they become part of our country? What am I missing with that?
Mary: Okay, you’re talking about Trump’s big statement, right?
Steve: It’s twofold. #1 about the wall which of course brings up all sorts of interesting discussions, but more importantly at this juncture about all the Syrians that evidently fled because things are just so bad that they had to go somewhere and they all ended up in boats. It’s like the Haitian refugees. We didn’t have any problem taking in all the Haitian refugees, but now all of a sudden these guys are from Syria and people are saying yeah we can’t let them in the country – and Trump included. And, so, I guess I’m just wondering from your perspective what am I missing here? What makes the Syrians any different than the Haitians when they were thousands and tens of thousands of Haitians who wanted to come here, and why on earth are we sitting here making such a big deal about Trump saying that these guys have to be vetted…
Rich: Because it’s politics.
Steve: …before we let them in the country.
Rich: Because it’s politics. It’s that simple. There’s going to be this percentage on one side that’s going to vote Democrat no matter what, a percentage on another side is going to vote Republican no matter what. He’s just trying to grab onto those people who don’t have just to sway that little bit because he’ll make money regardless whether he runs for President, regardless. He’s going to be just fine. He’s just a weird guy.
Mary: He’s just… Okay, the way he says things is what rankles people and he doesn’t give the plan, he just makes the bold statement and he doesn’t back it up with a plan except Mexico is going to pay for everything. It’s just his shtick.
Rich: Yeah.
Mary: And you know what? Some people are saying, I like what he’s saying about that because we need to protect our country. I was at coffee the other day and this guy was reading all of the terrorists attacks, nationwide and internationally and he was like – who did it? The Muslims, Muslims, Muslims… And he kept naming all of them. So, you know what? We’ve got to stop being so nice and taking care of everybody until we have boundaries in place. And that is the point that some people are saying, yeah, we agree with Trump. Let’s give it a year and figure out what we need to do to figure out who comes into our country is not bringing AK-47s.
Steve: Thanks for [static] – It’s going to be good, quality fun and is this the first time on Blab, my friend?
Giovanni: It is.
Steve: We’ll get there. I think I’ve got to mute your microphone here, so let me try that to block out the double echo which sometimes happens here as we figure out this technology. Not your mic. I’m doing it here on our end as we control things with the good Blab platform. But, I’m telling you. You know how like studs they have that thing where they have notches in their belts or notches like on the back of the bed where they’re like…
Mary: Notches in headboard. [Laugh]
Steve: …I had this many girls, and this, that, and the other. I’m going have to start keeping like notches of all the Blab virgins that we’re breaking in. I like that. I don’t mind popping Gio’s cherry…
Mary: Okay, Dude! Take it down a notch. [Laugh]
Steve: But Giovanni, you’ve got it right, man. You went to Canada. Were you originally from Canada or did you just say f*ck I’ve got to get out of the United States, I’m going to Canada. How did that work?
Giovanni: Born and raised in Toronto. I love it here. You guys should come visit.
Steve: I know, and there’s a lot of people actually who are saying it. If Trump is elected, I’m going to Canada. Well, you guys probably don’t want those people either. [Laugh]
Giovanni: No comment.
Rich: That’s safe.
Steve: I know, right? Oh, it’s funny, man. So, let me ask you guys this, and this is one of the questions that has been coming up quite a bit in politics and we’ll get in on all the fun stuff you’re doing with Archangel and all of that here in just a minute, but talk to me about the whole side… Because I’m not familiar with socialized medicine. And, by the way, Mary, you’re just going to have to give me like hand signals…
Mary: You’re done.
Steve: …to let me know.
Mary: Here comes the music.
Steve: …we’re at a minute? So, we’ll talk about it after the break, but I’ve got a couple of questions about Canada and then we’ll get in on all the fun stuff around Archangel and everything else that Giovanni Marsico is doing, right after this.
[COMMERCIAL-SPONSOR]
[COMMERCIAL]
Steve: Welcome back to Reinvention Radio here as we figure out how to do a remote broadcast. Don’t they have some – they have like some fancy things, some of those box things. I’ve seen guys actually do remote broadcast well. This is not doing a remote broadcast well.
Mary: But we’re pioneering; we’re doing the frontier.
Steve: But you never want to be the pioneer because you know what ends up… What happens to the pioneer? Giovanni knows what happens. What happens to the pioneer?
Giovanni: They’re in trouble.
Mary: They die.
Steve: You know how you can tell who the pioneers are? Those are the ones that have the arrows in their back. That’s why you know who the pioneers are. You never want to be the first one to like go anyone. You never want to be… I mean, Rich is going to appreciate this. You never want to be a girl’s first. You want to get a little skill going and then have her come to you, right?
Mary: Every segment there’s a reference. Every segment.
Steve: It’s consistency. If I didn’t have some sort of reference then you wouldn’t tune in, but they don’t tune in anyway. So, we’ve got to come up with a different strategy. [Laugh]
Mary: I’m trying to tell you that.
Steve: So, Giovanni, before we… Hey, it’s Wade’s face. I can see…
[Laugh]
Mary: We know we’re in trouble when Wade is lurking in the corners.
Rich: He’s coming down…
Steve: We’ve got a full house here on Reinvention Radio today. Yes, I am Steve Olsher along the round eyebrowed Mary Goulet, Rich Otey, White Wade peeking his head up through there and someone who’s finally sane in our presence here, Giovanni Marsico. So, Giovanni, first of all I am completely butchering how you pronounce your name. I’ve been butchering it for years. How do you actually say your name and give folks like an overview of who you are and what you’re doing.
Giovanni: You can pronounce it however you want, but I pronounce it Marseeco.
Steve: Marseeco, see, I knew it!
Mary: Look at the way it’s spelled, Steve.
Steve: Do you think I could read? I’ve been guessing, for like years I’ve been guessing how to put those letters together.
Mary: Alright, Giovanni, good luck.
Giovanni: Thanks. And when people ask me what I do, my new fun answer is that I’m a talent scout and curator of superheroes.
Mary: I love that! I want to be Cat Woman.
Giovanni: Thank you.
Steve: Yeah.
[Laughter]
Steve: And, so, it’s interesting because as I look at Rich… When I’m thinking about superheroes, it’s like I’m either thinking about – um. Rich, if you were a superhero which one would you be? I know which one White Wade would be. Rich, which one would you be?
Mary: You’d be like the Jedi Mind Bender person.
Rich: There’s a superhero named Jedi Mind Bender person?
Mary: We’re going to make one because that’s you.
Rich: I’d like to run the Academy with all the mutants.
Steve: With all the mutants. I was going to say that’s Wade.
Rich: He looks like him.
Steve: Yeah, Wade is Professor X, no doubt about that.
Mary: And Wade was right next to you when you said that.
Steve: See, there you go. Professor X, I love it! Alright, so Giovanni, obviously I’m going to start pronouncing your name properly. It just took me two years, but I’ve got it now. It’s Marseeco. Okay. Done. I’m a slow learner. So, take us through exactly how you got into this fun stuff of curating superheroes because I mean really you were doing all sorts of interesting things. You were doing real estate development and club stuff, and everything else. So, kind of take us back through the journey that is Giovanni.
Giovanni: Wow! Okay, so, my first entrepreneurial venture was when I was 16 I started throwing parties for teenagers and that turned into running nightclubs and doing events where there were 5,000 people coming out, huge, big productions, concerts, and that – I love experiences, I love the big production, I love making people smile by creating something. And the last job I ever had in terms of having a boss was at a company called Strategic Coach for a gentleman named Dan Sullivan…
Mary: I know Strategic Coach.
Giovanni: …which is a high level. Yeah, a high level coaching program for successful entrepreneurs. And they hired me to do marketing, which is my expertise. What am I? Something I do really well. And while I was there they allowed me to sit in on a lot of the workshops and I went to Business School, but I learned more about business sitting at the back of those rooms then any school could teach. And I left there in 2005 and I thought to myself I need to recreate the experience that I had because this was my platform, this was my launching pad for my entrepreneurial career. I went into Marketing Consulting after that and one of my marketing clients was a real estate person in Toronto. A friend of mine, she hired me to build up her business and then we became partners. So, this is kind of like the super speedy fast story. But, that whole time I always wanted to get back into doing events, not parties, not the same type of thing I was doing before, but I started joining groups like Joe Polish's Genius Network®, 25K, and I was in Strategic Coach. I actually was the first Strategic Coach employee to leave and come back as a client, which was a big deal for me. I’m really proud of that. And I kept doing… I think I invested a hundred grand a year in conferences and masterminds and self-development, and I essentially created the events that I wanted to go to. So, I took all the elements of the things that I loved and I took all the elements of my own personality and that created the event that I wanted to attend. And that’s sort of what led me into Archangel, just to go through the curation of superhero thing. So, the group is a tribe, a community of mission-driven entrepreneurs who want to change the world. And the whole philosophy is we’re all super giving, we all have big hearts, we all want to do change, but individually we’re limited, as a collective we can create expediential changes. I actually used the Professor X-Men Analogy when describing what I do because I was a huge comic book freak as a kid and I love movies and in that space he looks for people who have mutations, they think it’s a curse, and he shows them how to use it as a gift and he shows them how to be a super hero and then he creates a team of superheroes. So, I do the exact same thing, except that I’m looking for entrepreneurs who have gifts, who… One of their gifts is their wisdom, their heart, and I show them how to use that to build a business around it, and then we create a team or community of superheroes who share wisdom with each other and help each other grow.
Steve: And talk about what’s in your mind – what does it mean to be a gifted entrepreneur. And what’s the name… You’ve got a book coming out, what’s the name of that book?
Giovanni: The Gifted Entrepreneur.
Mary: [Giggle]
Steve: Yeah.
Giovanni: So, the whole premise is that we each have a gift. We each have a superpower. We have gifts. And this came out of my experience doing real estate because I became really successful. I was selling – I think I sold over $200M worth of condos/investments, and I didn’t like it at all because it wasn’t aligned with my purpose… You had Simon Sinek on last week I think and you talked about Having Your Why. So, I wasn’t aligned with my why. I was making a lot of money, making other people a lot of money, but I wasn’t happy. And now I’m using my gifts to be on my path, to be aligned, to work towards my mission, my bigger future and my purpose. And I’m helping other people do the exact same thing. So, the book is all about… And the premise is building a business around your gifts so you don’t have to go through that process of doing the thing that’s making you money that you don’t love. How many people do we know that are making maybe millions-multimillions of dollars but they’re not happy or they’re not fulfilled? And part of that is matching what your gift is with people you love, and creating a movement, and creating a bigger future that we all want to see.
Steve: Let me ask you this, though, because I know there’s a lot of people out there who will say, well geez $200M in real estate and you’ve made your money. You don’t have to worry about money, so now you’re doing things that fulfill you and you have that luxury, you have that option, right? And so how do you answer some of the critics who would then say, well of course you can do things that fulfill you and you don’t have to do the cleaning the toilets or whatever it might be because you’ve got money, right? So, how do you address some of those folks who feel like you’re kind of cheating because of course you can say the money doesn’t matter because you have it.
Mary: You’ve got enough, yeah.
Giovanni: I know people who started from scratch by doing what they love, and, trust me, it’s the better approach, and the money always follows the fulfillment. I don’t know… I mean, part of that process is surrounding yourself with like-hearted, like-minded people who are actually further down your path that you can learn from and be mentored by. Because the gift is one part of it, the next part of it is understanding how to get further down your path and all that is just shared wisdom or knowledge that it’s out there; it’s all available for all of us. And I recommend everyone join some kind of group where it’s collective wisdom. It’s not just you doing it on your own, because it’s impossible. I tried the thing on my own and it didn’t work. I failed a million times, and it wasn’t until I started surrounding myself with people like Steve…
Mary: Really?
Giovanni: [Laugh] Absolutely! We all have a gift to share. I heard a funny joke Joe Polish said last month – everyone has a purpose in life even if it’s to serve as a bad example. I thought that was funny.
Mary: There you go.
Steve: That explains our relationship then, Mary.
Mary: Ohhhh!
Steve: No, I mean me for you. That’s not you for me. The other way.
[Laugh]
Mary: Trying to work with you, Steve. So, Giovanni, give me – what would be the optimum profile of a person that would fit beautifully within the context of what you’re doing?
Giovanni: So, it’s someone… For the event that we host, it’s a private high end and invite only mastermind, and we look for people who are already established and had some success, they’re super growth-oriented, they want like 10x and 100x kind of growth. It might scare them, it’s exciting, but they’re not the type of person where they want to make 100 grand a year and they’re done. And they’re super giving – it’s all about contributions, they want to give more than receive. They’re super positive. The event kind of turns into a big lovefest. [overtalking]
Mary: I was going to say, that sounds awesome. I want to hang out in that joyful lovefest place. Okay, we’re coming up on a break, Steve. You want to take us out?
Steve: I do want to take us out. But after the break, I want to talk about sort of the how the Archangel Academy evolved over the years because it hasn’t always been the success that it is now. I mean, obviously it started out very, very small. So, let’s talk about that. We’ll be right back with Giovanni Marsico here on Reinvention Radio right after this.
[COMMERCIAL]
[COMMERCIAL – SPONSOR]
Steve: Welcome back to Reinvention Radio. Oh, man, as we figure all this fun stuff out here. Is it working any better, Mary? I’m still getting the funny looks there. It’s a remote broadcast today as I’m joining you from Northern California, and the studio in San Diego and Giovanni in Toronto. So, there we go! Yay! So, welcome.
Mary: Rich is rebooting the audio for Blab, so if you want to hear the show you can’t really hear me say this, but you have to go through WS Radio.
Steve: Geez. The joys of everything. The good news is here is we’re recording this as we always do, so we’ll just resound the broadcast and that’s probably how most people are going to be watching it and listening to it anyway. So, Giovanni, before the break we were talking a little bit about obviously what gifted entrepreneurs are, and so on and yes, Kelly, you are correct, it’s not recording. So, hopefully it’s recording…
Mary: Oh, geez.
Steve: …at WS Radio.
Mary: It’s recording here.
Steve: No, I’m not recording it. Wade is but… [Laugh] Watch this? Want to see something magical? Look! When I hit the Start Recording, things happen that are fun! Like it actually records. [Laugh]
Mary: Did you just see Wade? Oh, my gosh.
Steve: This is like a really bad inside joke. So, if you’re just joining the Reinvention Radio family today, welcome, and we’re glad to have you a part of it and as you listen more and more to the program, you will get more of what we’re talking about here. And WSRadio.com to listen… I’m getting signs here and that’s the beauty of technology. So, Giovanni, let’s talk a little bit about – yeah, exactly, I rub my head like that every time I come on this show, too. It’s like I don’t know… Was that a look of concern, or was that a look like it’s really warm in here now? I’m thinking it’s more like a look of concern. So, talk to us a little bit about some of the amazing people that are in the group. And actually you’ve got an event coming up where you’re putting a lot of these Archangel folks and superheroes together again, and that’s January in Los Angeles. So, talk a little bit about some of those folks because you’ve got some really interesting people as part of the group and then you’re very well connected and you bring some pretty amazing folks to speak and teach as well. So, take us through some of the amazing things that people are doing and let’s just start there.
Giovanni: Sure. We try not to single out individuals because one of our values is what we call (try first 29:06), so it’s more about community… I mean, last time we had (Daniella Pork 29:11) come out and JJ Virgin and Hal Elrod, the author of Miracle Morning, and Jessie Elder, Steve Sims who’s hilarious. I don’t know if you’ve ever had him on the show but you should definitely get him on the show. But, again, everyone in the group is successful and doing something amazing to change the world. So, Steve Sims who runs Bluefish which is a huge – he doesn’t like the word Concierge but it’s the easiest way to understand what he does. Essentially, if you are a gagillionaire and you have a lot of money and you want something, you call Steve and he makes it happen. If you had a client who wanted to get married at the Vatican, he made that happen. He got Andrea Bocelli to sing while they had dinner in front of the Statue of David. Like, these are all those things that a typical mortal can’t do, but for some reason Steve can hook that up. And then he also has a charity component called Blue Cause where they do auctions and fundraisers for incredible experiences and 100% of that money goes to a charity. So, he has his traditional business and he’s doing crazy, wild things and then he also has a philanthropic site, or often it’s just people who are health practitioners like Dr. Isaac Jones, who is now my health coach and doctor and I’m seeing transformations there. So, there’s people in different industries. I think the one thing that brings us altogether is the desire to create change and giant hearts and wanting to watch each other grow.
Steve: Do you believe that it’s… I mean a lot of people think that you can’t do good and do well. How do you get people to wrap their arms around the fact that it’s okay to do well even when you’re doing good. A lot of people think that the two are mutually exclusive that if you’re going to be in sort of that philanthropic type mindset then you’re going to live life as a starving artist. But if you’re… It’s like if you’re a Capitalist then you’re all about the money. So, how do you kind of reconcile the two as not being mutually exclusive?
Giovanni: I believe, and this is the message I want to share is you almost need one to facilitate the other. So, I did a lot of philanthropic work, charity work in my past. In my 20’s I was one of the youngest Presidents of a Rotary Club, for example, where most Rotary Club members are…
Mary: 80.
Giovanni: …old grey-haired dudes and it was me in my 20’s and I was actually the President. So, I did a bunch of fundraising and I’ve always been giving and philanthropic but the problem with that world is that they’re constantly relying on donors and donations and fundraisers and… You donate to something once and every year they send you a bunch of awesome direct mail asking for more and more money. I believe that big hearted mission-driven entrepreneurs are the key to making all the changes that the charities want to make because we get how to grow, we get profitability, we get sustainability, we get the things that they have trouble with. It’s almost like that saying – give a man a fish he can use for a day, and teach him how to fish he can eat forever. Entrepreneurs know how to teach people how to fish and know how to fish and we can create the change. Now, there are a lot of people who get into business with money as the primary driver, and I believe impact should be first, but you should make a fortune by making an even bigger difference doing both instead of picking one or the other.
Mary: And here’s another thought I had about entrepreneurs. We can teach how to be quick on your feet, make adjustments, do different things, but one of the best things about being an entrepreneur is that you have to be able to self-inspire and we automatically inspire others to do well as well. Whereas, the fundraising people, the people that are like oh help our cause, they’re not the most inspirational people maybe but we have to fire our inspired self every day.
Giovanni: The other issue with that world is they spend money on marketing to fundraise. So, if they’re spending a million dollars on marketing and they bring in 50 million in donations, that sounds like a success but everyone complains – I can’t believe you spent a million dollars on marketing. They don’t understand that function and they complain that what percentage of their I guess revenue or funding is admin costs and all those kinds of red tape bullshit things that (inaudible 33:39) and I was a part of that world. I get it. Where no one questions after us, and I encourage people to make a giant profit, make more money because you can actually create more impact with that…
Mary: Yeah.
Giovanni: …versus trying to pick one or the other.
Steve: And you guys actually have sort of a gift it forward type mentality where part of what you earn goes into some sort of fund that supports entrepreneurs. Talk a little bit about that dynamic and what that’s all about.
Giovanni: Yep. So, we have our event and it’s like (5 minutes 34:22), so it’s a high-end mastermind, and then we also have a membership club that is 126 a month and then we take half of that revenue, put it into a pot, and use those funds to donate to charities and to support crowd-funding projects, and it allows us to make money and make a difference.
Steve: And, so, what sort of initiatives do you think you guys will end up funding? What’s on the radar? What’s most important to you and what’s most important to the community right now in terms of… Does everybody kind of vote on what should be supported? So, what’s like #1 on your radar and what’s #1 on the radar of the community?
Giovanni: So, we always allow people in the community to make suggestions on what we can support. We also support individuals in the community, so if someone’s launching a crowd-funding campaign, we will support that. For 2016 one of our big goals is to sponsor an XPRIZE which is Peter Diamandis’ organization where they have highly incentivized contests to change the world. We’re also going to build schools… I’m a big proponent of education as a way out of a lot of global challenges that we have, and it’s always up to the group to make suggestions but it’s more of a portfolio approach where we just want to create impact however we can and whatever is the greatest impact is the (thing we choose 35:49).
Steve: At this juncture… I mean, you’ve got… It seems like it’s a pretty close knit community. I mean, like the way that you’re able to get people to not just like come together in one place but to actually just really like become one in the same. In other words, just like it’s amazing… The question is, how do you think you’re able to foster that sense of community so well when a lot of people have trouble taking sort of the individual pieces if you will and putting them into a cohesive whole, but you’re able to foster that sense of community. Why do you think it’s still – how do you do it and why do you think you’ve been able to do that so well?
Giovanni: It happens because of how difficult I made my life over the past three years where it’s something I call rejection marketing, and we have a very clear distinct understanding of who is the perfect fit for the group and for everyone else we say no. Even if – it’s easy to say yes to a lot of things and just make more money, but I’m doing it right by only allowing people into the group that exactly… They’re either a f*ck yes or they’re a no. And by doing that people who are the f*ck yes, they’re like – oh, I’m so happy to be a part of this tribe and it creates better connection. And I also I proactively facilitate connection between members. So, if that one person has a gift or an expertise in one area and someone else has a challenge in that area, I will make sure to introduce them and keep that going so that… You know, every day we have a private Facebook group, every day there’s someone saying thank you so much for connecting me with blah blah blah, and that’s usually me recognizing the need and the gift.
Steve: And it is an amazing community of people and some of them are incredibly successful in terms of the monetaries out of the equation, some of them are incredibly successful from the impact side of the equation. I think you’ve done a hell of a job of marrying the two. And we’ve got to take another break here to keep the lights on and pay some bills. So, when we come back, I want to give you an opportunity to talk again about the book, when it’s coming out and how people can get it. And, Mary, if I’m hearing the music – I think that’s the music there, yeah?
Mary: Yep. Perfect timing.
Steve: So, we’ve got to come back more after this on Reinvention Radio with Giovanni Marsico.
[COMMERCIAL]
[COMMERCIAL – SPONSOR]
Steve: Alright. Now I’m super confused of what to mute…
Mary: It should be good now.
Steve: Oh, it’s funny. So, it’s coming through the computer. I’m going through the phone. Hold on, let me mute. That’s probably better. Hey, what’s up you all?
Mary: Oh, my gosh. We usually figure it out by the second show, last segment.
Steve: That’s what we do here. It’s like Giovanni, we just keep persevering. I mean, no matter what we just fight through it. So, that was funny. I kept laughing.
Mary: Like a big superhero.
Steve: We’re superheroes, exactly. We are radio superheroes. Oh, man, that’s so cool. I’m learning so much about Blab. Lots of feedback speed. Hold on, let me trying muting that one, see what happens there, now I mute that. Yeah, guys, if you’re listening to the podcast you’re like what the hell is going on, what the hell is going on as we’re broadcasting live on Blab, which is this interesting town hall kind of thing that we’re figuring out. And Giovanni joined us here on Blab, which is awesome. Giovanni Marsico. Now, by the way, one of the cool things that you did Giovanni is you wrote your own obituary, and you just did that recently, right?
Giovanni: Actually, no. It’s a really cool story. I did it in 2011. So, at the time I was completely in real estate space and I was 35 years old and I said I would launch Archangel when I turned 40. So, this was in 2011. The year after, in 2012, I joined 25K and at my very first 25K event they sat me next to Peter Diamandis, and you cannot sit next to that guy and not have his Stardust super juice. Osmosis gets into you where you literally have to change the world. And I left… On the plane ride back from that event I literally said I’m starting now. I’m not waiting until I’m 40. That’s then how Archangel kind of started. And a year later we launched and we started doing small events in Toronto, with small group stuff, and it got to the point where we decided we wanted to do something bigger and we launched the annual events in LA in 2014. So, all of that started because of me sitting next to him and his influence and his message is to make a billion dollars you have to change a billion minds. So, I just recently found that obituary that I wrote, by fluke, I totally forgot that I did that and I found it a month ago and it blew my mind.
Steve: It’s interesting because it’s a really good exercise. Let’s be real here. Your mission is really all about change. And like you said if you want to change a billion lives, you got to figure out how to get a billion dollars flowing through it and/or vice versa. But reality is that the network of people that you put together you’re probably going to get pretty close to that in terms of impact and influence. What does it feel like to be at the center of that sort of movement and that sort of power knowing that the community that you’ve put together is on a pretty good tract to making that billion lives type of initiative come to fruition.
Giovanni: It is the greatest feeling on the planet. I mean, after our last event last January I left feeling like I literally had wings. I could fly out of the building. It was – the energy was indescribable and my personal mission is something I call 10 billion smiles. I love making people smile and the premise is that by the time there are 10 billion people alive at the same time, I want to have indirectly touched every life through the people in my tribe. So, helping 100,000 people each affects 100,000. And that’s my big holy crap kind of long-term vision and everything I’m doing is on that path to get me there.
Steve: Yeah, for sure. And when you come right down to it, do you think that the real estate… Look, I know you got caught up in the real estate hype just like everyone else. Do you think if the real estate world hadn’t hit that downturn do you think the sense of urgency would have been there in the same way?
Giovanni: So, that’s an interesting U.S. versus Canada question because in 2008 we didn’t have the same problem. I was in – I still am I guess, in the Toronto preconstruction condo market which is really unique. It’s a really niche thing. But in 2008 it flat lined, it didn’t go down. We didn’t have the same effect, and I actually got into real estate the year after. But I believe… The bigger shift is happening with younger than us where they want change first. There have been studies done that show people – I’ll use the word millennial even though I don’t really know what that means anymore. But people – I’d say people younger than us believe that if they’re going to get a job somewhere it isn’t just about money, it’s about what does this company do, what is the change, what is the movement, and that’s happening more and more. And technology – exponential technology is facilitating all of this change, right? The sharing economy – things like Uber and AirBNB and then we’re going to see so much change. Ten years from now AI and Robotex and 3-D printing and all of these new technologies that seem like science fiction but they’re already existing is fundamentally going to change the workplace. So, I’m excited and I think I’d be more scared but I’m more excited because the billionaires of 10 years from now haven’t even launched their business yet. And there’s so much transformation happening and so much opportunity for people like us who understand that this is the way things are going, get on this wave and try to predict the future and work in that direction.
Steve: Yeah. It makes perfect sense. But let’s talk about that just for a second here because with the way the technology is going, everybody has access to – well, everyone else in ways they never did before. A lot of people are teaching and coaching and doing things that frankly it’s a fairly new phenomenon but what do you think happens… Obviously you don’t have a crystal ball but when so many people are thinking about how they can impact others and so many people are thinking about how they can do things that are fulfilling, who ends up taking out the garbage and like doing some of the “menial type stuff” if you will that others frankly look upon and they just go – ooh, that’s nothing that I want to do. What do you think happens with some of that manual type – I don’t really want to do that work when everybody is thinking about themselves and fulfillment or helping others, but no one’s taking out the trash, you know what I mean?
Giovanni: I do and I believe that this may sound strange, there are people who are passionate about taking out the trash. They’re just not us. I mean, I can’t stand filing and organizing and that kind of stuff, but there are people who love it, and I met them.
Mary: I totally agree.
Giovanni: And I think they’re weird, but they think I’m weird. And there are always people who want the job and sometimes that same do what you love and the money will follow but sometimes it’s even more important to say love what you do and the money will follow. Where, if you are the best trash collector on the planet, you will have way more opportunity than people who are complaining about it. So, a lot of that is mindset and shifting that paradigm a bit. And 10-20 years from now there’s going to be a robot taking out the trash. So, that’s a whole different topic. Where it will allow all of us to do more heart and brain centered work and be more creative and ascend to a different level in terms of what we’re creating and producing.
Mary: Yeah, and don’t you think that each one of us is here growing and learning and knowing about ourselves and pushing ourselves and some people don’t want the stress or don’t know how to tap into that creative space to be an entrepreneur and, yes, some people love being the Teller at the Bank. That’s just the way it is. So, if we have it, we need to fire it up and make it be of service to other people.
Giovanni: The advice I always give younger people is is exactly that. Whatever you’re doing right now, be the best at that thing because that’s how you stand out. That’s how you get noticed, that’s how you grow in an organization. It doesn’t matter what it is. If you are in the mailroom be the best freakin’ mailroom person you can be. Because honestly, there’s no competition. Once you are passionate about the thing that you are doing, you stand out so much that it’s easy to be differentiated from the people who are complaining every day.
Steve: Really good stuff. Well, Giovanni Marsico, it’s been a pleasure here having you on Reinvention Radio and we will talk to you guys really soon.
Mary: Thanks a lot.
[CLOSING]
[COMMERCIAL-SPONSOR]
End of Transcript

Listen to Stitcher