Peter Shankman - Reinventing Customer Loyalty


Peter Shankman was born and raised in New York City and still lives there with his wife, daughter and NASA the Wonder Cat. He graduated from Boston University, started his career at America Online as a Senior News Editor, and helped found the AOL Newsroom. He spearheaded coverage of the 1996 Democratic and Republican conventions, which was the first time an online news service covered any major political event. Peter has finished 13 marathons, seven Olympic distance triathlons, two half-Ironman triathlons, and one full Ironman Triathlon. He’s also a “B” licensed skydiver with over 400 jumps.

One of Peter’s tweets was voted as one of the Top Ten Tweets of the year by Twitter in 2011 (out of MORE than 160,000,000,000 tweets sent!)

Best known for founding Help A Reporter Out, (HARO), which provides journalists with a database of sources for upcoming stories and daily opportunities for sources to secure valuable media coverage. HARO’s tagline, “Everyone is an Expert at Something”, proves over and over again to be true, as thousands of new members join at each week.

The author of four books: Zombie Loyalists: Using Great Service to Create Rabid Fans (Palgrave/Macmillan, 2015), Nice Companies Finish First: Why Cutthroat Management is Over, and Collaboration is in  (Palgrave/Macmillan, 2013), Customer Service: New Rules for a Social Media World (Que Biz-Tech 2010) and Can We Do That?! Outrageous PR Stunts That Work–And Why Your Company Needs Them (Wiley and Sons, 2006), Peter is a frequent keynote speaker and workshop presenter at conferences and tradeshows worldwide.  Just a few of Peter’s clients include American Express, Sprint, US Department of Defense, Juno, Napster, Snapple Beverage, Royal Bank of Canada, Discovery Network, Walt Disney World, Abercrombie and Kent, NASA and the list goes on. He is a keynote speaker and speaks at conferences and tradeshows around the world frequently.

TUNE IN to this episode to hear Peter talk with Steve and Mary about his beliefs in customers, companies and people and how using great service can create rabid fans.



In This Episode

1 – Got Lucky A Bunch Of Times; Compuserve Will Bury AOL; Started HARO In His 30’s
2 – Zombie Loyalists Explained; Customer Service Is A Profit Center
3 – ADHD Is A Gift; Eliminating Choices; Arrested In Central Park; What Matters Most

Resources Mentioned

Previously On Reinvention Radio

Reinventing Human Resources – In this episode hear Jeff Garton talk with Steve and Mary about his life, story and why you shouldn’t settle for anything less than contentment in your career.