Sally Hogshead - Reinventing Brand Fascination


A 1991 graduate of Duke University, world class branding expert Sally Hogshead lived with an African tribe inside a goat dung hut during college. She got her first job at advertising agency Fallon Worldwide, as a junior copywriter, quickly rising to the top of the advertising profession, writing ads that fascinated millions of consumers and was named “the most successful junior copywriter of all time.”

Sally won hundreds of awards for creativity, copywriting and branding, over the course of her career in advertising. She founded her own ad agency at the age of 27, and is one of only 172 living members of the Speaker Hall of Fame®.

New York Times international bestselling author, Sally wrote, How the World Sees You and FASCINATE: How to Make Your Brand Impossible to Resist. She is also the creator of the Fascination Personality Test, the world’s first personality assessment that measures what makes someone fascinating. Unlike the Myers-Briggs type indicator or the StrengthsFinder™ test, this assessment is not about how you see the world–it’s how the world sees you.

Sally’s client list has included such companies as Nike, Godiva, Aflac, and Mini Cooper, to name just a few. She is a regular guest in the national media, including NBC’s “Today” show and the New York Times.

TUNE IN to this episode as Sally chats with Steve, Mary, and Richard about brand fascination, bringing it into your business and discovering how the world sees YOU.



In This Episode

1 – Sally Hogsbreath… what?; What is Sally doing now?; Personality assessment results for the RR Crew; Steve’s marital dissection

2 – Hogshead is a barrel that holds 62 gallons; Mary is in the 3%; Sally’s aha moment; You just have to unlearn boring

3 – Your Dormant Advantage; It feels like a pool of quicksand; Developing your Anthem; Different is better than better


Resources Mentioned

Free Assessment:

—-> 1. Go to
—-> 2. For the access code, enter Reinvention17

Previously On Reinvention Radio

Reinventing Coaching – In this episode, Christian Mickelsen chats with Steve, Mary and Richard chat about getting paid big money to change people’s lives and his mission to get the whole world coached.